From Soil to Screen: How We Brought Winegrower.co’s Story to Life with Motion Graphics & 3D Animation
Welcome to BrandHavan, Lets delve into a recent project for WineGrower.co!
Winegrower is a two fold partnership, one being ‘TheSet’ a wine and vineyard in California. With WineGrower, a platform that spotlights lesser-known wines and regions, elevate industry voices, and set a new standard for wine media with cinematic storytelling and real expertise! We created their content to push for their community as well as the below promo showcasing the best notes of their platform.
The brief
We had the privilege of creating a branded motion graphics and 3D animated vignette promo video for Winegrower. This was a small piece of a much grander scale of content, creative and branding elements for their platform and for both users as well as how to-s for their pay walled program.
From Sip to Story.
Before a single pixel moved, we immersed ourselves in Winegrower’s mission. We asked: How can a platform feel like a vineyard tour? We wanted viewers to feel the sun-soaked vines, the clink of glasses, and the subtle aroma of oak barrel!
Pouring In Motion.
With a concept rooted in elegance and earthiness, we moved into 3D animation—capturing textures like glass, cork, and grape skin. we ultimatly created a lot of elemnts to use in the platform as well as their app. UI/UX designed from our 3D animated elemnts.
Subtle motion graphics layered in storytelling elements: glowing map pins, gentle ripples in wine, slow transitions to mimic time unfolding.
Craft meets Tech.
We used a mix of Blender and After Effects, along with Adobe Illustrator for clean vector elements and photoshop to create web objects. The end result for all the content was one subtle and earthiness.
Screenshots from ‘TheSet’ promo piece for WineGrower.co
✨ Why We Loved This Project
Winegrower.co gave us the kind of creative trust that makes great work possible. We weren’t just animating a product—we were crafting a feeling. The result? A lush, cinematic brand piece that speaks to wine lovers and tech-savvy experience seekers alike!
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